Designing the right product ensures the team’s time and resources are invested in a solution that is purposeful, impactful, and resonates with users. It’s about making sure we’re solving the right problem before worrying about how well we execute it.

I explored the business, competitors, users, and industry context to uncover opportunities and reduce risk. This foundation helps me align design decisions with business goals and ensured the product addressed real user needs in a competitive landscape.
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- Immersion and observation
- Questionnaires and interviews
- Benchmark
- User journey map

I focus on generating solutions that balanced user needs with business objectives. By collaborating with stakeholders and using structured methods, I prioritize ideas that offer real value, aligned with strategic goals, and could be validated quickly.
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- Brainstorming
- Workshops
- Mind maps
- Affinity mapping

In this phase, I turn research into clear takeaways the whole team can act on. It also helps us understand what users really need, so we can make better business decisions.
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- Finding interpretation
- Prioritization
- Alignment with Business Goals
- Personas definition
- Pin Points classification
- Information Architecture

Focusing on the execution and implementation of a solution to ensure it is effective, user-friendly, and meets high standards of usability, accessibility, and aesthetics. It is about emphasizing how the product is designed and built.

With prototypes, the ideas become into something tangible I can test and improve quickly. It helps everyone in the team understand the project and task better as they have something they can play around with. It helps me spot issues early, validate what works, and save time and resources before full development.
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- Prototyping for iteration
- UI Definition
- Brand Alignment
- Assets preparation for devs

I make sure it actually works with real users before moving forward. It helps reduce risk, confirm we’re on the right track, and ensures the final product delivers real value, to both users and the business.
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- Prototyping for iteration
- Feedback Integration
- Visual QA

During development, I conduct visual QA to ensure the design is faithfully implemented, checking layout, spacing, typography, responsiveness, and accessibility in real time. I also deliver clean, organized assets and clear documentation, helping developers build efficiently while keeping visual and functional quality intact.