Ducati

As a Product designer, I designed a mobile app for Ducati riders to enhance their customer experience and strengthen the community by addressing their passion for connection, performance, and personalization. Through user research, we identified key needs such as engaging with fellow riders, tracking and sharing riding experiences, and staying connected with the brand. The platform features a community hub where riders can share stories, routes, join local events, shop for merchandising and connect based on shared interests.

It also includes tools for tracking rides, performance analytics, and leaderboards to gamify the experience. Personalized content, such as maintenance tips and exclusive offers, keeps riders engaged while deepening their bond with Ducati. By prioritizing usability and fostering a sense of belonging, we created an intuitive, immersive platform that transforms the Ducati ownership experience into a lifestyle and strengthens the global Ducati community.